Brightline
We partnered with Rockwell Group New York on the rollout of the brand design for Brightline, the passenger train network operating in Florida.
BRIGHTLINE’S MISSION IS SIMPLE: connect people, not just places. Their innovative approach to travel required a brand design that was fun, modern and as bright and sunny as their Florida location.
We worked tirelessly to develop a comprehensive brand book and guidelines to ensure that Brightline's internal departments and outside vendors could apply the design seamlessly across all applications and grow with it – and they have done so beautifully!
We are proud to have played a role in establishing Brightline's vibrant, cutting-edge brand identity and look forward to seeing the impact it has on their business moving forward as they expand across the U.S.
WHAT WE CREATED for Brightline:
Brand Identity • Collateral Development • Brand Standards for Signage and Environmental Graphics, Custom Packaging, Digital Design, and Print and Digital Advertising
