Why the Dance Notation Bureau is so valuable: through its dual focus on preservation and education, the DNB plays a vital role in both safeguarding the history of dance and enriching its future.

The Dance Notation Bureau (DNB) wanted a brochure that would serve as a powerful calling card to remind the dance world of DNB’s incredible online archival resources. While we were eager to create this, it quickly became clear that DNB had a big problem: their outdated website. We advised them that while a new brochure would help spark interest, a clunky, obsolete website ultimately drives visitors away. Fortunately, DNB trusted our guidance, and what began as a simple brochure project turned into a full-scale brand transformation!

Along with a striking new brochure, we modernized their logo, introduced a bold new color palette, and selected sleek, contemporary fonts. And the pièce de résistance, in partnership with No Panic Design, we built a stunning, user-friendly website that not only showcases DNB’s vast and valuable archive but also ensures it is preserved securely for future generations.