Vienne Vitality
Frustrated by the lack of clear information, expertise, and personalized care available to women in midlife, the founders drew on more than 50 years of combined experience in healthcare and retail to create the clinic they wished existed. They brought us on to define the brand identity, one that authentically reflects their mission and fosters a meaningful connection with patients.
WHY VIENNE VITALITY MATTERS: 75-80 million American women experience perimenopausal or menopausal symptoms but many don’t recognize the root causes. Vienne Vitality provides a trusted, in‑person partner who listens, evaluates, and guides each woman to a tailored care plan.
We created their brand from the ground up, designing the logo, comprehensive brand guidelines, and a patient-friendly website. Our work established a clear visual identity with color palette, typography, and iconography that conveys warmth, trust, and clinical expertise. We developed templates for patient-facing collateral to communicate Vienne Vitality’s empathetic, evidence-based approach, and built a website that prioritizes accessibility, easy appointment booking, and educational content. The result is a cohesive brand system that communicates Vienne Vitality’s mission to encourage and empower women to take charge of their midlife health.
WHAT WE CREATED for Vienne Vitality:
Logo • Brand Identity • Brand Guidlines • Collateral Development • Digital Design • Signage • Website
“As a founder of a new business, it was so helpful to have Lisa as our trusted partner. She listened to our goals and partnered with us to design a beautiful and iconic brand aesthetic and architecture for Vienne Vitality. Lisa brought Vienne Vitality to life, accompanied with a detailed brand book to maintain integrity. She continues to be a creative partner for us as we launch and grow our brand. Her creativity and technical talents are unparalleled.”
— Ann Frossard, CEO, Vienne Vitality