Astara Skincare
In collaboration with founder Sunny Giffin, we revitalized the brand identity of Astara, a natural skincare line. As one of the original trailblazers of “clean beauty”, before it was even a thing, Astara stands for integrity, wellness, and results. Their commitment is simple yet powerful: to support healthier skin and overall well-being through the pure potency of raw botanicals.
ASTARA’S BELIEF: The human body is a marvelous, self-healing organism if given the proper nourishment and care - this paradigm applies also to skincare.
The brand design package we designed encompasses an updated logo, a comprehensive style guide, product line brochure, consumer brochure, sell sheets, and an advertising campaign.
WHAT WE CREATED for ASTARA:
Brand Identity • Collateral Development • Brand Style Guide • Consumer Brochure • Product Brochure • Advertisements
